It’s been announced that Simon Cowell’s Syco Entertainment are launching a global online talent contest with YouTube.
The contest is named ‘The You Generation’; the competition is looking for entries from people with “unconventional and original talents” which also includes musicians.
The entrants will be able to upload their videos to their YouTube
channel, which will be viewed by the public. It will also be judged by
the professionals associated with Syco.
Prizes
for the competition have not been announced yet, but they will be
awarded every two weeks with a massive prize at the end of the year.
According to Billboard, Syco called ‘The You Generation’ an experiment
to tap the power of social media with the aim of discovering new talent.
It will only be running for one year and will also be available in 15 languages across 26 countries.
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