In Nigeria, a growing number of men and women are using skin whitening creams because they believe a fairer complexion will help them succeed in life.
According to the World Health Organisation, more than 70 percent of Nigerian women admit they use such products -- despite the health hazards.
That compares with 59 percent in Togo, and 27 in Senegal.
Al Jazeera's Mohammed Adow reports from Lagos.
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