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Tuesday 24 June 2014

NEWS: This Primark shopper got more than she bargained for when she checked the label of her new dress



Rebecca from Gowerton, Swansea got a bit of a shock when she went to check the label (Picture: Matthew Horwood © WALES NEWS SERVICE)

A bargain-hunting shopper got a bit of a shock when she checked the label of her new £10 Primark dress.

25-year-old Rebecca Gallagher was horrified to find a hand-stitched label reading ‘Forced to work exhausting hours’ sewn into the floral sundress.

She has now vowed never to wear her bargain find for fear it could be the result of exploitative labour.


Rebecca told the South Wales Evening Post: ‘I was amazed when I checked for thewashing instructions and spotted this label.

‘It was stitched by hand to say “Forced to work exhausting hours” and sewn in with the other normal labels’.


Shoppers flock to the high street shop for cheap, throw away fashion (Picture: PA)


Disturbed by what she saw as a ‘cry for help’ from an overworked employee possibly slaving away in an overseas sweatshop, Rebecca called Primark for an explanation but said she ‘was put on hold for 15 minutes before being cut off’.

A spokesman for the cut-price high street giant said there had been ‘no other incidents of this kind’ and added: ‘We would be grateful if the customer would give us the dress, so we can investigate how the additional label became attached and whether there are issues which need to be looked into.’

Primark’s fast fashion model is loved by thrifty shoppers but often criticised by campaigners who believe it exploits workers overseas.

Primark was one of the brands that sourced clothing from the Rana Plaza factory which collapsed in 2013 killing more than 1,100 people. It has since pledged up to £8m in compensation.

Rebecca says the incident has made her think more carefully about where her bargain buys come from: ‘To be honest I’ve never really thought much about how the clothes are made.

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