Mark Essien is the CEO and Founder of Nigeria’s number one hotel booking website. He is also a software developer. The entrepreneur who hails from Ikot Ekpene in Akwa Ibom (Southern part of Nigeria) joins Ms. Uduak on the 66th episode of the The Africa Music Law Show to share how he built his successful platform.
Episode Preview
Mark’s personal background.
Realizing the market opportunity for Hotels.ng.
Seizing on the opportunity.
Infrastructural challenges.
Financing.
Hiring employees.
Scaling the business.
Handling fluctuations in the hotel industry.
Maintaining a market advantage.
Hospitality and the entertainment industry.
Hiring brand ambassadors.
Handling media attention.
General tips for entrepreneurs.
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