The sneaker game can seem hard to break up. On one hand is the mass-market dominance of traditional sportswear giants such as Nike, adidas and PUMA, all of which comfortably outsell their rivals. On the other hand is high-fashion brands including Balenciaga and Prada, which have taken over street style with their sneaker designs. Between these two sides — the commercial giants and the street style favorites — there is still space for newcomers. From Stockholm to New York, up-and-coming brands are taking on the footwear orthodoxy. We’ve pulled together a list of some of the best emerging sneaker brands poised to make a big impression in the future.
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Founded in 2012 by Max Schiller and Jonathan Hirschfield, Swedish label Eytys has expanded massively over the past five years. The brand initially began with just one canvas silhouette — the Mother, known for its minimal upper and chunky sole — and have now grown substantially to include a full footwear collection, ready-to-wear denim and apparel and flagship stores in Stockholm and London. The key silhouettes to watch out for are the Angel — already a Fashion Week Staple across Europe — and the newly-released Jet Turbo.
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