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Wednesday 3 August 2022

MUSIC: PRMSE Release Debut R&B Single 'Step'


PRMSE, pronounced Promise, (@prmsemusic) is a Zimbabwean-born UK artist, who is no stranger to the world of music, working on campaigns for artists such as: Madonna, Stefflon Don, David Guetta, Kehlani, Ella Mai and Pop Smoke. 

PRMSE grew up in a household listening to an eclectic collection of legendary artists such as Run-DMC, Luther Vandross, Whitney Houston, Diana Ross, Lionel Richie & Chic to mention a few. His current playlist consists of artists from genres such as HipHop, R&B, Afro Beats, Amapiano, Indie and Pop amongst others. 

Previously a member of a boy band, he used his time after this stint to hone his talents as a singer-songwriter and in 2019, he returned to making music, but this time as a solo artist singing and writing with a newfound purpose and determination to make his mark on the music scene. 

Bursting onto the scene with his single: “STEP”, he brings a fresh and creative new energy to an overcrowded, sometimes monotonous environment of new releases. “STEP” is produced by long-time collaborator, PENGWIN (@pengwinmakeitslide) is an exciting new producer on the scene, capturing in this track a blend of pop, with an essence of neo-soul, hip hop, R&B, and Dance. 

The lyrics and beat come together with the excitement and grandeur of being in the most luxurious clothes, freshest drip, exuding confidence with every step, and causing onlookers to be stunned, breathless in admiration and wonder – whilst having a street appeal. 

He describes his music as a combination of pop R&B, a dose of Hip Hop with a touch of House. Sonically, PRMSE says his music can be described as the love child of Dua Lipa and the Weeknd, with elements of Chris Brown, and KAYTRANADA. 

PRMSE explains that ‘STEP’ was written to capture the feeling of being the main attraction on the runway at a fashion show, he goes on to say “With this song, I was really stepping into the real me with confidence, Kaytranada was an inspiration, and I want to be making music that just makes you feel good and makes you want to move with every beat and vocal.” 

The song perfectly encapsulates that feel good vibe of looking good and feeling on top of the world.

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