“They say a woman is the heart beat of every nation. So this is not an issue for procrastination. We need act now and start some education on maternal mortality and all its complications.” These critical words make up the first few lines of GH-rap maestro, Asem’s new single promoting maternal and newborn survival in Ghana.
‘MAMAYE’ TO SAVE MOTHERS
‘MamaYe’,the expertly arranged track by Asem is a theme song for the MamaYe Ghana campaign intended to draw people’s attention to the need to do more to promote maternal health and to remove the resign associated with maternal deaths in the country.
The multiple award winning artiste, who is also an ambassador of the MamaYe Ghana campaign is well known for producing development-oriented songs in the past as his song, ‘School Dey Bee’ won the World Bank sponsored Music for Development Award in 2010 at the Ghana Music Awards.
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