The 17th of July celebrated the launch of the 'CURE' the shoe cleaner kit, made and developed by the UKs very own Crep Protect. An all day event that seemlessly transitioned from exhibition to a party in good style.
A sunny day in London Town where the Blackall Studios provided the stage, guests came and got to check out the unveiling of the new product from the already familiar shoe brand that's been gaining notoriety of the past year and half from its shoe spray, the 'CURE' is seen as an extension, providing shoe cleaning alongside the shoe protection that's already available and is sure to be a hit as well.
In true trademark style, the event was well presented and well put together, boasting live interactive art courtesy of Sweaty Eskimo, shoe shine chairs, cocktails, an Instagram wall and not to forget a dope ass goody bag, it's no wonder the people came out for this one. There's no party without great music providers so Funk Butcher, Target from Radio 1Xtra, Rivah Kray and Capital Xtra Morning show host Jade Avia, all spun on the decks in the downstairs club area.
All in all, a very smooth and entertaining event, which boosted a guest list including grime lord Jammer, British Olympian Louise Hazel, the Fresh Laces crew, Made in Chelsea's Sophie Hermann, Manny Norte, Shystie, Arnold Oceng and a whole host of sneaker and style enthusiasts, a very good look for the brand! So be on the look out for the 'CURE' in stores mid-August.
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