Fake advertisements claiming iPhones can be charged by putting them in the microwave have caught out unwary users whose phones have been set on fire or left a smoking ruin when they've tried it.
Apple has been frantically trying to hose down the ad by internet pranksters 4-Chan, Tweeting warnings that it is a hoax and asking followers to urgently retweet the message.
'Heard of #AppleWave? IT'S A HOAX & WILL DESTROY YOUR IPHONE,' said a Tweet from the Apple iOS Support account. 'Please help spread the word!'
The warning came to late for many who fell for the convincing mock-up ad.
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