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Monday, 31 October 2016

NEWS: Dancehall Queen Carlene Receives An Award




(Down 2 Earth Productions,Kingston, Jamaica – October 31, 2016). Jamaica first Dancehall Queen, Carlene Smith was awarded for her outstanding contribution to the Dancehall industry by the 1st annual “Queens of Reggae Island Honorary Ceremonies” (QORIHC), October 30, 2016, at the Courtleigh auditorium, Kingston, Jamaica. 

Carlene includes eight renowned Jamaican women was recognized for their artistic efforts and perseverance in their various fields. Stated Carlene, I am elated and honored to be selected among these outstanding and great women, include the honorable Minster Olivia Babsey Grange, Sister Nancy, legendary Dancehall artist and Audrey “Goodas” Farquharson, Dancehall fashion designer. This honorary event is a great initiative for the Dancehall/Reggae Industry in Jamaica, especially being that this industry is a male-dominated space, this will help to highlight the creativity and hard work of women in the performing arts field who are not recognized enough for their work. This movement will help to inspire more women in this field to feel inspired, to work hard, be consistent and produce quality work.

Carlene is Jamaica’s first Dancehall Queen and the undisputed Queen of the Dancehall. In the 90’s she was the trendsetter in the Dancehall with her exotic fashionable outfits. Presently many local and international performer is inspired by her fashion and signature dance move the 

“Butterfly,” which to this day is one of the most memorable dance styles, which can be seen performed in music videos local and international by female dancers, and also, performed by  Rihanna in her 2016 music video “Work.” 

Carlene was a solo performer that did many stage performances globally and sold out venues and was the most popular video vixen in the 90s, she was featured in Chaka Demus & Pliers, 

Murder She Wrote music video and Byron Lee & The Dragonaires, Scoa Butterfly music video and many more popular music videos. Her fans fell in love with not only her dance style and fashion, but they admired her genuineness and humility. Many described her as the uptown, brownin, clean-skin Dancehall queen, who wore unique, outrageous, elaborate clothing, footwear and wigs, also, she is classified as Jamaica’s “Marilyn Munroe.” 


QORIHC was founded by New York-based Reggae artist “Mye Laurell” in association with her NyteNursePro foundation,” who decided to honour Jamaican women, because activities to support women and their creative work are fundamentally lacking, especially in the Jamaican creative industry. Stated Laurell “I believe that women are the backbone of the Jamaican creative industry because we do so much to support it. NyteNursepro organization’s mission is to Inspire, nurture, and entertain, so this event is perfect, as it intends to motivate the current honorees to continue doing great work and to inspire other females to work hard and eventually their work will also get recognized.” Part proceeds from the event  going to support various charities under the Gregory Isaacs Foundation.


Down 2 Earth Productions (D2E) is one of Jamaica's leading Public Relations firms, with a focus in the entertainment industry, corporate entities and non-governmental organizations (NGO) local and international . We help our clients to promote their brands and build their businesses using traditional media and online media platforms. D2E is the only PR company in Jamaica and the Caribbean that represents Latin and Afrobeat artists. We have an extensive network of business partners locally and internationally.