A figurehead of the Afrobeats/Afrowaves sound sweeping the UK, London artist AFRO B is acutely aware of the fascination behind his genre, a unique combination of dancehall and hip-hop, with further influences taken from reggae and R&B. Releasing his new track ‘ Pull Up ’, the production serves as an aural embodiment for a movement led by the man himself. Premiered with MistaJam.
AFRO B’s clever lyrics lace the percussive release, with 'Pull Up’ acting as a fusion between various genres, entwining flows from old-school RnB songs to create a melodic masterpiece. Afrobeats, the pan-African umbrella of styles that has been responsible for the most exciting pop music in the world for most of this decade, is expanding and evolving. And AFRO B , the genre’s key trendsetter has already caught the eye - and ear - with his 21-track ‘ MOVES ’ documentation, a profile of the Afrobeats genre, released in May.