Nigerian Afropop superstar JOEBOY has shared his latest single, 'Cubana' The TYPE A-produced track, which had its world premiere today with Apple Music 1’s The Dotty Show, is out now on all DSPs from emPawa Africa.
‘Cubana’ arrives as JOEBOY gets set to head out on his first US tour dates this Spring. The singer will join Koffee on her The Gifted Tour from April 27 (Miami Beach) through May 2 (Charlotte, NC), before stepping out on his own for his headlining Young Legend Tour, from May 4 (Philadelphia) through May 30 (Seattle).
“This is probably the most playful song I’ve ever released,” JOEBOY says of ‘Cubana’ which serves as both a preview of his upcoming project due out later this year, and an appetizer for fans ahead of this Spring’s tour dates.
“I was in the studio trying to create a ‘heartbreak song’ with my producer TYPE A, and there was this particular progression that was really vibey and trippy, and I just started playing around with it,” JOEBOY recalls. ‘Cubana’ started as a freestyle with this very catchy melody that stuck, and we decided to go with the flow, and create something very different from what we had originally intended.”
‘Cubana’ follows a highly successful 2021 campaign for JOEBOY that began with the release of his critically-lauded debut album, Somewhere Between Beauty & Magic, in February. The project, named one of 2021’s Best Albums by Rolling Stone, hit No. 1 on Apple Music in 28 countries, amassing over 420 million streams globally.
Released in September, ‘Sip (Alcohol)' has gone on to become JOEBOY’s most successful single internationally, scoring over 360 million streams, while topping Apple Music’s streaming chart in 17 countries, and hitting #1 on Billboard’s LyricFind Global chart. This week, 'Sip (Alcohol)' makes its debut on Billboard’s Mainstream R&B/Hip-Hop National Airplay Chart and appears at #14 on Billboard’s inaugural U.S. Afrobeats Songs Chart.
‘Sip (Alcohol)’ and ‘Cubana’ are the latest in a string of international Afropop smashes from the singer, including his 2019 breakout single ‘Baby’ and the 2020 Mr Eazi and DJ Neptune collaboration ‘Nobody' Nigeria’s #1 single of 2020.