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Tuesday, 30 April 2019

MUSIC VIDEO: Alice Rowe - 'Figure You Out'



“This is nice man… she’s a singer who started her journey on Soundcloud and is now making some awesome awesome records…Awesome tune, you will be hearing more of that on BBC 1Xtra." – DJ Ace BBC Radio 1Xtra

From her Soundcloud debut with Grammy nominated producer M16 Beats (‘I Do’ - Young Jeezy ft Jay-Z & Andre 3000 & ‘’Duffle Bag Boyz’ - Playaz Circle ft Lil Wayne), to her first official release ‘Black Opium’ with UK super producer Z Dot (Stormzy, Cardi B, Lady Leshurr), the trap tinged R&B sounds of Alice Rowe are finely tuned in to her brand new jam ‘Figure You Out’.

Stepping in to a really exciting landscape that is the current UK R&B scene, Alice brings with her a distinctive vibe that draws on everything that is popping from the UK underground. Laced across a bouncy trap beat, Alice deconstructs elements from it and pairs them with a more fluid R&B sound. A fascinating and snappy flow keeps focus directed to the core of this record whilst her lyrical musings and soulful delivery build in the emotion and depth expected from a true R&B player. 

Having weighed in on some heavy productions so far that have opened up her own take on R&B, Alice Rowe continues to work with producers that you wouldn’t typically associate with the genre. Finding a sound that resonates with her and inspires her lyrical flow is the first step of her creating process and one that lends itself to making her sound so fresh, adding her own depth and soul then whips the magic in to the final offering. With a run of music in her arsenal, it’s time you figured out Alice Rowe.

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