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Thursday 29 September 2022

MUSIC VIDEO: Bella Shmurda, Omah Lay - Philo


Bella Shmurda partners with Omah Lay to give us this brand new single, ‘Philo’. As two of the most recognised faces of Afrobeats, this banger does not disappoint. Produced by iconic hitmaker, Krizbeatz (Davido/Yemi Alade/Tekno/Mr Eazi/Diamond Platnumz/Fuse ODG), this dialogue with a love interest gives you everything you need and more; a hard beat, a catchy hook and many witty bars.

Bella Shmurda is a conscious Afrobeats singer and songwriter, hailing from Lagos, Nigeria. Over the course of his 4-year career, the ‘New Voice of the Street’ has created and collaborated on over 80 songs with artists such as Davido, Olamide, Popcaan, Runtown and Spinall. In this time, the multi-award winner has amassed over 750 million streams and 7.5 million followers. Bella Shmurda’s fandom can be seen as he continues to dominate Audiomack as the third most streamed artist in Africa, just behind Burna Boy and Fireboy DML. In 2021, Boomplay declared Bella Shmurda the ‘Most Searched Artist of the Year’, plus Apple Music crowned him the 10th Most Streamed and 10th most Shazamed Artist in Nigeria, of all time. With a mission to impact the world, this is just the start.

Philo’ is Bella Shmurda’s fourth solo release of the year and the second release from his forthcoming album ‘Hypertension’, due this Autumn. It promises features from Cassper Nyovest, Simi, Pa Salieu and so many more. This project follows his chart topping sophomore EP, ‘High Tension 2.0’ (released July 2021). It charted #1 on Apple Music’s Worldwide Charts and surpassed 100 million streams in the first two months of its release.

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