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Friday 23 September 2022

MUSIC VIDEO: DRIZILIK links up with IDRIS ELBA on new single ‘ASHOBI'


Sierra Leone’s biggest contemporary artist Drizilik joins forces with one of the biggest names from the nation’s diaspora - Idris Elba on the energetic Afro-pop/Hip Hop jam.

It follows ‘Popular’, Drizilik’s recent joint single with Ramoni.

All Streams - out 4th August after DJ Edu premiere on BBC 1Xtra

Blending traditional sounds with fresh, modern energy, ‘Ashobi’ is an intoxicating combination of punchy drums, charming accordion and rousing vocals. It follows ‘Popular’, Drizilik’s recent joint single with Ramoni, and he will also perform at London venue Earth on 19th August.

Drizilik is a performing artist whose ability to wax poetic on hip hop and Afrobeats with equal mastery has earned him the title of ‘Sierra Leone’s king of new school music’. His clever use of Krio euphemisms and metaphors on his 2018 debut album Shukubly made him a breakout star, and he won ‘Album of the Year’, ‘Best Afro Hip Hop Artiste of The Year’, ‘Male Artist of the Year’, and ‘Best Live Performer’ at the 2019 National Entertainment Awards.

In need of no introduction, Idris Elba juggles a blossoming music career with his status as one of the most sought-after actors on the planet. His biggest tracks include ‘Girl With The Bat’, ‘Apple Crumble’ and global smash ‘Boasty’. More recently, Idris teamed up with the likes of Davido, Koffee, Lil Tjay and The Fanatix on monster collab ‘Vroom’, while his 7Wallace imprint continues to provide a platform for established talent, having released music from Che Lingo, Q-Tip, Cypress Hill, Little Simz, Toddla T and Chip.

Sierra Leone’s biggest contemporary artist joins forces with one of the biggest names from the nation’s diaspora on a fun-loving track.

Speaking about working with Idris Elba, Drizilk says; “Collaborating with Idris on this song is a major creative validation. Freetown is experiencing a musical revival that fuses our culture with popular music—Ashobi is a perfect example of this fusion—Milo Jazz meets Afrobeats. Idris is a multi hyphenate—artist, producer, actor and DJ. If he says a song is hot, it’s hot! To have him on the ashobi means both the song and Freetown’s music revival are legit.”

He continues to say; “Ashobi is an invitation to the world to get down and dance. And for Sierra Leoneans soon as they hear it, they’ll hear the culture. Ashobi is about to be the official soundtrack for celebrations from parties to weddings. If you’re wearing Ashobi, play the Ashobi.” 

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